About the logo
Every brand needs a totem.
A totem is a symbol of belief. It is what a people stand for, carved and stacked so everyone can see it.
The Caito Totem is an homage to Make Belief: belief made visible. Five blocks, each one touching the next. A love of Ettore Sottsass’s totems led us to shapes that feel wonderful together.
Most logos run left to right. A curious company should look at things differently, so ours stands up. It reads top to bottom, like a totem pole. Each block is one of our five commitments. Optimism is the base, the largest block, the one everything rests on.
C · ConfidantA trusted partner to clients and each other.
A · AmbitiousMake our clients the most believed-in brands in the world.
i · IngeniousWe don’t overpower problems. We outthink them.
T · TrueHonest with clients even when it’s easier not to be.
O · OptimisticA decision to act as if the best outcome is possible, and then make it so.
In motion · Black and white
In use
